Bloomberg News

Bloomberg News

Role: Project Manager, Visual Design

2015 - MHCI Capstone Project

MHCI Capstone Project Overview

This project is currently in progress, and acts as the capstone for my pursuit of a Masters of Human-Computer Interaction degree from Carnegie Mellon University. The capstone projects allows for professional experience where I'm afforded the opportunity to work with an industry partner on an 8-month, real-world project managing a team of 4 other Masters students. My capstone project is with Bloomberg L.P. the financial software, data, and media company headquartered in New York City.

Bloomberg News

My capstone team worked directly with the news organization within Bloomberg, which focuses on providing accurate news to the financial community. Currently, the news organization consists of over 2,400 news professionals in 73 countries, which produce over 5,000 stories a day. Bloomberg News strives to be the first to report news 24 hours a day, 365 days a year with complete context, perspective, and accuracy. I specifically worked with the breaking news team, which is the market-moving segment of the organization that is the first to release news headlines.

Project Goals

The goal of the project is to create a novel software design solution that ensures Bloomberg's news editors and reporters are able to deliver breaking news in the quickest, most accurate manner possible. Bloomberg’s core product is the Bloomberg Professional service, a platform that provides financial news and data, enables financial asset trading, and allows subscribers to communicate with one another. This subscription service is where news released by the breaking news team is consumed; Therefore, our software solution consists of internal tools designed to be used within the terminal ecosystem.

Due to a non-disclosure agreement, I am unable to share screenshots of the software that is in development, nor elaborate further on it's usage.

UX Research

Contextual Inquiries & Observations

The bulk of our research consisted of multiple trips to observe the breaking news team within the New York City newsroom, where we conducted 26 contextual inquiries and fly-on-the-wall observations. Additionally, we engaged in 14 remote interviews with global breaking news teams to identify the key differences between the New York City newsroom and the global newsrooms. This allowed our team to receive direct insight from the members of the newsrooms who will be the actual users of our design solution. Based off of these interviews and observations, we created process maps and flow charts to visually illustrate the processes and workflows we witnessed.

Competitive Analysis and Analogous Domains

To gain a fresh perspective on our project, we also evaluated and compared numerous productivity tools, content creation tools, and content curation tools based on usability and features. We also interviewed employees from organizations similar to breaking news which deal with the curation and distribution of large amounts of data under a time constraint.

Newsrooms of the Future Literature Review

To ensure our design solution is not short-lived, my team imagined how newsrooms will look in one year, five years, ten years, or more. We conducted a literature review by studying academic papers and research on various technologies and trends that will shape the distribution of financial news in the future.

Insights and Visioning

Based off of our research, we presented our key findings and insights to our client through a 45 minute presentation in the spring of 2015. Key problems were pinpointed, followed by potential opportunities suggested for their resolution. My team then chose four of those opportunities and elaborated further on them by creating storyboards of the design solutions. Due to a non-disclosure agreement, I'm unable to share those findings or storyboards.

UX Design


My team is currently in the midst of the design process, where we are working directly out of the Bloomberg offices and engaging in an iterative design process. Using tools like Omigraffle, Balsamiq, and Axure we're creating wireframes and clickable prototypes of various fidelities, working towards creating a final hi-fidelity prototype.

Usability Testing

During the iterative design process, we are continuously testing our wireframes and prototypes with members of the Bloomberg newsroom. These sessions include both guerilla paper prototyping sessions, local testings of clickable prototypes within Bloomberg's usability lab, and remote sessions with international newsroom members.

Due to a non-disclosure agreement, I am unable to share screenshots of the software that is in development, nor elaborate further on it's usage.

My Capstone Team

Team Members

Mohammed Abid , Tofi Buzali , Cindy Saroha , and Kaitlyn Sparks