American Outlaws Fort Myers

Role: Co-Founder, President, & Visual Designer

2011-Present - Personal Project

The American Outlaws are a US Soccer supporters group with chapters nationwide. Along with a couple of friends, I started a local chapter in Fort Myers, FL and was tasked with the branding of said chapter. Unique challenges present in this project included:

  • Creating a logo unique to Fort Myers that displayed the local flavor, yet still harkened back to the primary American Outlaws brand.
  • Ensuring the aspect of "US Soccer Supporter Group" was present in the logo, considering the adult soccer fandom in the area is not prevalent.